How can you do social media marketing yourself?

Social Media Marketing is becoming extremely important for businesses, particularly new and up and coming businesses.

The world of social media can be a minefield at times. When doing social media marketing yourself, it is important to do your research. Think about what social media platforms you want to show up on. It is best to appear on the platforms where your target audience is. No, you do not need to show up on every single social media platform. For example, if you are a small fashion brand and your target audience ages range from 16 to 35 the platforms that you may want to show up on are Instagram and TikTok, as this is where most of that age range spend their time.

Remember to remain professional if you are doing your social media marketing yourself. Separate your business pages away from your personal pages, it is not a good idea to mix the two. When running a business, you want to come across as professional and approachable to your target audience. What your audience thinks of you can be impactful for your business. Yes, remain professional on the business side of social media but also do not be afraid to have a bit of fun. You want potential customers to feel like they can approach you to ask you questions or leave comments about your business.

Build relationships with your audience by engaging with them. Research has shown that 71% of customers are more likely to purchase from a business if they have had a positive experience on social media. Customers will reach out to you for several different reasons whether that is because they want to leave a review about a product you sell, or they have a question about your business. Responding to your customers as soon as you see their comments or messages is essential for building customer relationships.

Create a social media content calendar for yourself. This is essential when you are marketing your business on social media. It is a good idea to take the time to plan out your content for the month. This keeps you organised and ensures that you are posting consistently. Posting on your socials consistently is essential to engage with your audience and attract new followers. When it comes to creating a content calendar, you will want to figure out what content your audience interacts with the most, look at your insights and figure out what times your audience is most active and schedule your posts for these times. Once you create a content calendar, this will feel like a weight has been lifted off your shoulders.

One last tip is to do your hashtag research! Hashtags are essential for finding new followers. Hashtags help you to increase your reach across social media channels. There are many hashtag research tools that you can use to figure out what hashtags are worth using for your business and what kind of traction they get online.